You don't call me to chat. You call when it's broken.
Most advisors have read the books. I've been in the room. Idea to exit, every stage in between, in the same company.
You call me when it's 11pm, the kids are asleep, and you've been staring at the ceiling for two hours. Something broke today and you don't know how to fix it. You need to think clearly with someone who has actually been here.
- You're running out of cashThe runway math just got real and you're not sure you make payroll past the next month or two.
- A co-founder splitThe relationship is breaking, and the equity it's tied up in could take the company down with it.
- An acquisition offerThe biggest decision of your life landed in your inbox and you have days, not months, to get it right.
- The fundraise is dyingThe round you were counting on is collapsing, and you can see the wall it leaves you running into.
- You're losing the thing it rests onA key client, your lead engineer, the one person or account you can't afford to lose, and they're walking.
- You don't want to do this anymoreThe thing you can't say to anyone: you're done, and you need to get out without burning down what you built.
What I'm best at
One conversation. A real problem. A direct answer.
I won't hand you frameworks I read in a book. I'll tell you what I would do, why, and what I got wrong the last time I faced something similar. Not theory. The actual next step.
I built, scaled, and exited a software company. Idea to exit, the whole arc, in the same company. Raising capital and learning what I should have negotiated. A co-founder departure. Founder buyouts. Acquisition offers, including ones I walked away from. VC and PE. Board quarters that were great and quarters that were brutal. Legal disputes, a collapsed bank, dead LOIs, hiring and firing at every level, and finally handing off the CEO seat and exiting entirely.
Most advisors know one or two of those stages cold. I've lived all of them, in order. So I can tell you what to do right now and what's coming three moves ahead — the thing you can't see yet because you've never been around the corner. When you describe what's happening, odds are I've stood where you're standing, and I've already made the mistake you're about to make.
You walk away with a decision you can act on tonight, the clarity to stop second-guessing it, and a read on what's coming next. One call. The answer. Then you go execute.
Said in confidence, kept in confidence
I'm trained in the Entrepreneurs' Organization (EO) Forum protocol, where the rule is absolute: what's said stays said. Nothing you tell me leaves the call. I don't repeat it, I don't share it, I don't use it. No exceptions, no "off the record" that isn't really off the record.
Say the real problem. That's the only way I can give you the real answer.
What I'm not
I'm not your coach. I won't put a weekly call on the calendar or hold you accountable. I think you should have someone who does that. It isn't me.
I won't sell you the next call. Honestly, I hope I never hear from you again, because that means the answer worked. You take it, you act, and you move on. Maybe to a coach, maybe on your own.
I'm the person you call when it has already gone wrong and you need to know what to do next.
If you can wait until next week, you don't have a big enough problem for me.
$2,000
per call, billed after we talk
Three fields. Your email, your number, and a line or two on what's actually gone wrong. If it's the kind of problem I'm for, I'll call you back as soon as I can, often the same day. No deposit, no scheduling dance. I invoice you after we hang up, once you have your answer.
Goes straight to me. Not a team, not an inbox someone screens. Me.
For founders doing $1M to $20M in revenue.